wuhletal

Wuhletal is a berliner housing cooperative that launched a pitch for a rebranding. The new corporate design should reflect the green parks next to where their houses are located, and reinforce the commitment and reliability with their members.

Wuhletal_logo_explanation

Wuhletal's logo was the result of the shapes that would define, in an iconographic way, the essence of the cooperative. The overlapping of the imagery, that should realistically represent their members, and  the different shades of green, should emphasize the relation between the people and the nature around them, as well as the sense of community.

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