PANION is the ABB's SaaS for e-Fleet management. I have been responsible for the optimization and further development of the newly designed identity and branding and work closely together with our product team finding solutions to ensure brand consistency.

The yellow and blue lanes are used throughout the design to guide the eye and support storytelling.

Three icons would represent the products available, meanwhile an extended library would be used for marketing and product's communication.

Infographics are widely used to illustrate Fleets, vehicles and battery performances.

During the brand design update process, I was also responsible for creating inumerous assets with the existing design for various channels, from online platforms, to keynote presentations, printed materials and event booths.

For our coleagues from the Sales department at our mother company, ABB e-Mobility, I have been in charge of creating an explanatory video of our software in their branding, from storyboard to art direction and coordination of our external partner responsible for the video edition. 

© 2024 Ricardo Quintas. All rights reserved.