Berlinovo Apartment shares its online presence with another subsidiary company and its parent company. Given the mixed content and their different purposes and targets, the user drop-off rate was too high.
The new website was created exclusively to berlinovo Aparment and designed with user centered approach to facilitate not only the search for a new home but also the communication between the tennants and Berlinovo.
Our campaign came at a time of an extreme housing crises, when funding would have to be politically secured to increase Berlin's housing capacity. The campaing brought into focus some of the specific professional fields and industries from which Berlin lacks workforce.
Aside from the longlasting campaign that was present throughout Berlin, I worked on a set of giveaways to be distributed at certain fairs and conferences that took place in Berlin.
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